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NAME: CASONÁ. ANALISIS name- AUMENTATIVO DE CASA
1.f. Cantb. y Ur. Casa grande, antigua y “señorial”.
RAE: Antigua casa colonial típica de España y abundante en los países que fueron sus colonias, cuentan con un estilo colonial barroco español.

WHY WE EXIST?


Since the beginning of time, the world has been a melting pot of cultures and races. One of the most prominent examples of this is America, where individuals from all over the world have united to create a new culture. This idea has inspired a new brand, which aims to celebrate the beauty of life by bringing together the rich and vibrant cultures of Latin America and Spain.

Carmelá Osorio Lugo and Inés Sainz, the Creative and Art Directors, respectively, have founded a brand that celebrates diversity and showcases the beauty of different cultures. This new project creates a space where culture, creativity, artisans, and the Latin American and Spanish legacies come together to highlight the strength of the collective. The brand is a true celebration of diversity and a tribute to the beauty and resilience of the human spirit.

The brand’s primary focus is to build a wardrobe of timeless, sustainable, and high-quality pieces with a distinctive voice and style, blending sophisticated masculine silhouettes with references to colonial traditional attire. Carmela and Ines believe that fashion should be a source of joy and self-expression, and they have worked tirelessly to create pieces that bring out the best in everyone, from the women who produce them to their future clients. They have mixed their own styles, Inés’ modern and minimalistic approach with Carmela’s daring and street fashion influences, to create a brand that expresses the individuality of each person and pays tribute to the world’s cultural diversity.

exclusivity

craftmanship

community

heritage

WHO WE ARE?

The brand’s focus is on creating clothing that is not only beautiful but also sustainable. By using ethically-sourced materials and working with local artisans, they are able to create clothing that not only looks good but also feels good to wear. Each piece is designed to be a statement piece, allowing the wearer to express their individuality and embrace their uniqueness.

In a world where differences are often seen as a barrier, this brand aims to break down those barriers and celebrate the beauty of diversity. By bringing together different cultures and races, they hope to create a new cultural identity that is inclusive, accepting, and celebratory of all. Join them on this journey, and discover the beauty of mixing cultures and races from all over the world.

exclusivity.

“unique pieces”

Our collections are crafted from deadstock materials, which are high-quality, leftover textiles that would otherwise go unused or be discarded. By repurposing deadstock, we bring a very unique characteristic to our collections: exclusivity. Since deadstock fabrics are often available in limited quantities, the garments made from them are inherently unique.

This scarcity ensures that each piece in our collection is either one-of-a-kind or part of a very limited run, which will also be communicated with our clients.

These deadstock materials are frequently sourced from high-end fashion houses, ensuring they are of exceptional quality. Our collections, offer a blend of luxury and exclusivity at more accessible costs. This approach not only defines our unique brand ethos but also aligns with our commitment to sustainable fashion practices.

DEADSTOCK MATERIALS

from luxury european fashion houses.
CERTIFIED BY:

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BIENVENIDO A LA CASA.

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